Private scorecard · sample
Your Speed-to-Lead scorecard
Every offer we test gets one of these, privately. DEMO DATA This sample uses a fictional offer.
DEMO DATA
DEMO-07 · Agency coaching program
Tested in a fictional Season 1 window · Funnel: application → booking
C
3h 12mFirst human touch
41sFirst automated touch
4Touches · 24h
0Touches · days 3–7
Timeline
00:00:00Opt-inForm submitted on application page (Q: revenue → "prefer not to say")
00:00:04EmailAutomated "Thanks for applying" with booking link
00:00:41SMSAutomated: "Hey! Grab a time here…"
03:12:09CallMissed call, no voicemail
03:13:30SMSHuman: "Tried calling about your application, free now?"
26:40:00EmailGeneric nurture email
Day 3–7—No further contact
What worked
- Instant confirmation email and SMS
- The human SMS referenced the application
What leaked
- 3h+ to a live call: the lead had gone cold
- No voicemail and no second call attempt
- Nothing after day 2
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